Press release

10/27/2020

MERCEDES-BENZ MUSEUM CELEBRATES WORLDS 2020 FINAL

LOS ANGELES (Oct. 27, 2020) - While the world’s best League of Legends Esports teams battle for the title in Shanghai later this week, recently-announced LoL Esports partner Mercedes-Benz is putting on an array of exciting events and activities to accompany Worlds 2020 both online and at the iconic Mercedes-Benz Museum in Stuttgart, Germany. 

After the Summoner’s Cup made a visit to the Museum in early September prior to the trophy’s long trip to Shanghai, the Museum has projected images of past League of Legends World Champions -- those who have held the Summoner’s Cup aloft -- on the interior walls of the museum this week to celebrate a decade of champions. 

At set times, the interior elevators, which carry museum visitors back in time as they travel up to the top floor for a visit to historic and groundbreaking automobiles of the past, project images of LoL Esports World Champions from the last decade onto the museum wall.

It’s the perfect setting for where icons can come together: 10 years of League of Legends World champions and over 100 years of luxury automobiles, both known for their passion and excellence.

“While the Worlds Final may physically be taking place in Shanghai this week, the excitement and anticipation for the match is borderless,” said Naz Aletaha, Head of Global Esports Partnerships and Business Development, Riot Games. “We’re honored to see ten years of League of Legends Esports celebrated alongside Mercedes’ long history of innovation, design, and excellence at the Mercedes-Benz Museum. By honoring the World Champions from the last decade in their signature building, Mercedes provides our growing global community with another opportunity to be a proud League of Legends fan.”

Beyond the museum integration, Mercedes have also been promoting Worlds 2020 digitally, including a five-part ‘Which Iconic Moment Was It?’ series on Twitter to engage fans and a video tutorial with YouTube stars Zac & Jay with the aim of spreading the enthusiasm for esports to audiences who might not be familiar with League of Legends.

“The authentic integration of the brand in the League of Legends environment is a huge motivation for us,’ said Natanael Sijanta, Head of Global Marketing Communications, Mercedes-Benz AG. ‘We want to show the community that we believe in esports and want to actively contribute to the development of it. In all our activities, the fan will always be in the spotlight of attention.”

Mercedes-Benz became the exclusive automotive partner of League of Legends Esports global events in September and will be the presenting sponsor of the trophy ceremony on October 31 when the Summoner’s Cup is awarded to the winning team at Pudong Stadium.

“We look for partners who can help promote the sport further and share our very fan-focused, fan-first philosophy; partners who believe in our vision for the sport,” said Aletaha. ‘Mercedes Benz is the right partner because they also share our values and believe in our vision to bring joy to billions of fans around the world.”

About LoL Esports™
LoL Esports is a premier global sport that attracts the attention of millions of fans around the world. There are currently over 800 professional players on more than 100 professional League of Legends® Esports teams competing across 12 leagues globally. Each regional league is comprised of approximately 10 teams that compete against one another year-round over the course of two seasonal splits. Teams earn championship points in order to qualify for the two major international competitions: the Mid-Season Invitational™ and the World Championship™. For further information, visit: www.lolesports.com or lolesportsmedia.com.
 
About Mercedes-Benz AG
Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, with its pioneering innovations, the company aspires to be a leader in the fields of connectivity, automated driving and alternative powertrains. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me, as well as the smart brand and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019, it sold nearly 2.4 million passenger cars and more than 438,000 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing its global battery production network on three continents. Sustainable actions play a decisive role in both business segments. To the company, sustainability means creating lasting value for all stakeholders: customers, employees, investors, business partners and society as a whole. The basis for this is Daimler's sustainable business strategy. In this, the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
 
Media Contacts:
Riot Games Esports: David Higdon, dhigdon@riotgames.com
Mercedes-Benz: Claudia Merzbach, claudia.merzbach@daimler.com