RIOT GAMES AMPLIFIES LEAGUE OF LEGENDS ESPORTS THROUGH NEW PARTNERSHIP WITH SPOTIFY
Spotify to Create Sonic Esports Experiences through Curated Playlists, New LoL Esports Podcasts, & More
LOS ANGELES // NEW YORK - Aug. 24, 2020 - Riot Games and Spotify today announced a multi-year partnership that names the world’s most popular global audio streaming subscription service as the official audio streaming partner for LoL Esports global events: the World Championship, Mid-Season Invitational, and All-Star Event. The partnership kicks off ahead of this year’s World Championship set to begin Sept. 25
In this first-of-its-kind collaboration, Spotify and Riot Games will produce a behind-the-scenes look at the making of the Worlds Anthem, develop various podcast series, create curated playlists, and launch a new LoL Esports Music Hub on Spotify. This partnership will reflect both brands’ commitment to creating quality digital content and memorable fan experiences.
“Our partnership with Riot Games will create a first-of-its-kind audio universe for the millions of Spotify and League of Legends fans across the globe. As the exclusive — and first-ever — global audio service partner for League of Legends Esports, we plan to create the best possible audio streaming experience for our users, making discovering both music and podcasts easier than ever before,” said June Sauvaget, Global Head of Consumer and Product Marketing, Spotify.
“Music and story-telling have become an intrinsic part of our sport and game, so we are excited to partner with Spotify to provide our fans with another platform where they can enjoy a new manifestation of League of Legends esports,” said Naz Aletaha, Head of Global Esports Partnerships, Riot Games. “Powered by our shared commitment to innovation, this partnership with Spotify further unlocks our ability to merge sports, technology, and music to create unforgettable entertainment experiences and content.”
To provide an even richer League of Legends fan experience through music, Spotify will create curated playlists inspired by the League of Legends esports community. Drafting off one of the most anticipated songs in League of Legends esports, Silver Scrapes, which only plays ahead of the deciding game in a best-of-five series, Spotify also will serve as the presenting partner of Game 5, bringing fans to their feet during the most exciting moments during the LoL Esports Mid-Season Invitational and the World Championship tournaments.
Additionally, Spotify and Riot Games will give fans deeper access to the sport through several original podcast series. The first of these, “Untold Stories: Top Moments from Worlds,” aims to bring fans new insights about the tournament by highlighting one unique story from each year of the League of Legends World Championship.
Spotify also will provide fans with a behind-the-scenes look at creating the popular Worlds Anthem. Released annually leading into the League of Legends World Championship since 2014, Riot Games has collaborated with popular artists like Imagine Dragons, The Glitch Mob, and Against the Current to produce annual musical records that set the tone and celebrate the event.
Spotify transformed music listening forever when it launched in Sweden in 2008. Users can discover, manage, and share over 60 million tracks, including more than 1.5 million podcast titles. Today, Spotify is the most popular global audio streaming subscription service with 299 million users across 92 markets.
LoLEsports has become the biggest esport in the world over the last decade, hosting events in more than 37 different cities last year across 5 continents and reaching a record-breaking 21.8 million average minute audience (AMA) for the 2019 World Championship Final. Spotify joins some of the world’s most recognized brands, including Mastercard, Louis Vuitton, Dell Alienware, Cisco, Unilever’s AXE, Red Bull, OPPO, State Farm, and Secretlab, as premier global sponsors for League of Legends international esports events.