Press release

10/29/2020

THE SUMMONER’S CUP WILL BE PRESENTED TO THE LEAGUE OF LEGENDS WORLD CHAMPIONSHIP 2020 WINNERS IN ITS BESPOKE LOUIS VUITTON TROPHY TRAVEL CASE

Paris & Los Angeles - ​October 29, 2020​ ​– ​The Summoner’s Cup, the championship trophy hoisted by the winning team at the League of Legends World Championship each year, has arrived in Shanghai, China as well as its one-of-a-kind Louis Vuitton Trophy Travel Case. Both Cup and Case will be on display for all to see at this weekend’s final Worlds match at ​Shanghai Pudong Football (Soccer) Stadium​. 

Last year, Riot Games and Louis Vuitton announced their landmark partnership that saw the iconic French House pair with the most popular esports event in the world, the League of Legends World Championship, or Worlds. The bespoke Louis Vuitton trunk, the first of its kind designed for an esports championship, was unveiled at the Eiffel Tower in Paris in November 2019 and features both traditional Louis Vuitton craftsmanship along with cutting-edge, high-tech elements ​inspired by the League of Legends universe. 

“The Summoner’s Cup has become a global icon symbolizing the mastery of the pro players who hoist it and the passion of millions of fans who have fueled LoL Esports for the last decade,” said Naz Aletaha, Head of Global Esports Partnerships and Business Development, Riot Games. “Louis Vuitton has a tradition of honoring the most prestigious trophies in the world of sports, and we are honored that the Summoner’s Cup is no exception.”  

In celebration of this ongoing partnership, Louis Vuitton has dressed global music superstars K/DA* during their pre-concert promotions around Shanghai, as well as on-stage performer and musician, Lexie Liu, for her show stopping performance alongside K/DA during the Worlds 2020 Opening Ceremony. The House will also host Chinese actor, singer, and model Dylan Wang at the World Championship final as a guest of honor. 

*Consisting of Ahri, Akali, Evelynn, and Kai'Sa and their guest artist Seraphine.  

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ABOUT LOUIS VUITTON 

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship. 

For further information: www.louisvuitton.com 

ABOUT LOL ESPORTS

LoL Esports is a premier global sport that attracts the attention of millions of fans around the world. There are currently over 800 professional players on more than 100 professional League of Legends esports teams competing in regional leagues across the world. Each regional league comprises approximately 10 teams that compete against one another year-round over the course of two seasonal splits. Teams earn championship points in order to qualify for the two major international competitions: the Mid-Season Invitational and World Championship. For further information, visit: www.lolesports.com and www.lolesportsmedia.com 

MEDIA CONTACTS

David Higdon, dhigdon@riotgames.com

Jade Guishard, jade.guishard@louisvuitton.com