Press release

#Worlds2021 Finals Media Day to be hosted by Blue Lagoon

Iceland’s iconic destination will welcome the 2021 League of Legends World Championship finalists

REYKJAVÍK & LOS ANGELES - 28 October 2021 - Riot Games today announced its #Worlds2021 Finals Media Day, which will be held November 3 at Iceland’s iconic landmark, the Blue Lagoon. The event will provide media from around the world with a preview of the League of Legends Worlds Championship Finals and showcase Riot’s commitment to continued industry innovation and ecosystem growth over the sport’s next decade.

The event will feature the two finalist teams set to compete at the League of Legends World Championship in Reykjavik, Iceland on November 6 in the newly refurbished Hall A at the Laugardalshöll indoor sporting arena. Riot Games executives and partners also will participate in the final media engagement activity ahead of the finale.

The #Worlds2021 Finals Media Day will be the third Esports media event of its kind held by Riot Games. The first event was held at the Eiffel Tower in Paris, France in 2019, and the second at the Chinese Art Palace in Shanghai, China last year.

“We're pleased to host the Worlds 2021 Finals Media Day at Blue Lagoon Iceland, which has been recognized as being one of the 25 Wonders of the World,” says Helga Árnadóttir, chief communications officer of the Blue Lagoon. “It’s also an exciting opportunity for the country to be able to work with Riot Games again by hosting Worlds 2021, after previously hosting the LoL Esports Mid-Season Invitational and VALORANT Champions Tour (VCT) Masters.”

”We have been extremely excited to follow the Worlds up to this stage and are looking forward to seeing how the Finals play out,” says Pétur Þ. Óskarsson, CEO of Business Iceland. “This exciting tournament has made a fan of us all, and I am proud to say that Iceland is now a part of League of Legends esports history. This has also been a great injection of interest for the Icelandic Esports community and we are excited to see what this will do for us from a competitive standpoint down the road.”

The League of Legends World Championship Finals will begin on November 6, 2021, at 12:00 PM GMT and represents the culmination of international League of Legends esports. Teams from across Riot Games’ regional leagues compete for a chance to qualify for the World Championship, known as Worlds. Held at the end of the regular season in a different host region each year, Worlds features 22 teams from Riot Games’ professional leagues and remains the most viewed event in esports, with last year’s final in Shanghai peaking at 46 million viewers and registering an average minute audience (AMA) of 23 million. In 2019, the Worlds Final in Paris peaked at 44 million viewers and reached a 21.8 million AMA.

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About LoL Esports™

LoL Esports is a premier global sport that has attracted the attention of millions of fans around the world since 2011. More than 800 players on 100+ professional League of Legends esports teams compete across a dozen leagues globally. Within each regional league, teams compete against one another over the course of two seasonal splits in hopes of earning regional titles and championship points. LoL Esports boasts a roster of industry-leading global sponsors and best-in-class partners.

For more information, visit: www.lolesports.com and www.lolesportsmedia.com.

About Blue Lagoon Iceland

Founded in 1992, Blue Lagoon Iceland has long been a sustainable destination due to the beneficial powers of its famed geothermal seawater. Nestled in an 800-year-old lava field in the heart of the Reykjanes UNESCO Geopark, and conveniently located between Reykjavik and Iceland’s international airport, Blue Lagoon Iceland is a sustainability-first company encompassing hotels, restaurants, research & development, renowned skin care, and a place for wellbeing. In 2012, the company’s iconic centerpiece – the water of the Blue Lagoon – was named one of “25 Wonders of the World” by National Geographic, propelling the majestic, healing waters into the upper echelons of global travel destinations. In 2018, the company continued its evolution with the opening of the Retreat at Blue Lagoon Iceland, the country’s first, five-star, spa hotel. Included in Time Magazine’s list of “The World’s 100 Greatest Places,” the Retreat features a 62-suite, award-winning, luxury hotel; a subterranean spa featuring the signature Blue Lagoon Ritual and in-water massage; a mineral-rich, private lagoon; and two new restaurants, including Moss, a Michelin-recommended destination. In 2021, the company will once again introduce a luxury product with BL+, a science-driven skin care line. For more information, please visit: bluelagoon.com.